Marketing and sales, run as one motion
Most B2B technology companies buy marketing from one place and sales from another, then spend a year working out why the pipeline is still empty. AxIncha runs both as a single accountable function — positioning, targeting, outreach, qualification and close — so there is no handoff left to break.
Four decades of go-to-market, applied to your quarter
These are not agency years. They are years spent carrying a number — building demand, opening enterprise doors and closing technology deals across North America, backed by our Indian subsidiary in Chennai.
One senior operator, not a rotating team
When you engage AxIncha, the person who builds the strategy is the person who makes the calls. Nothing is handed down to a junior bench.
Raamkumar has spent three decades in B2B technology sales and go-to-market — carrying quotas, opening enterprise accounts across North America, and building the demand engines that feed them. He founded AxIncha because he kept meeting good technology companies whose growth was stalled not by the product but by the gap between marketing and sales.
He works a small number of clients at a time, on purpose. Every engagement gets his own calendar, his own outreach and his own pipeline reviews — which is also why AxIncha is honest about capacity rather than selling headcount it does not have.
Raamkumar on LinkedInSenior people who keep us honest
Four advisors guide AxIncha as a firm — on strategy, on technology judgement, on capital and on contracts. They are not billed to your account and they are not automatically on your engagement. Where a specific problem needs one of them, we say so and agree it with you first.
CTO at Intech, a global asset management company and former CIO of the New York Stock Exchange. Known as "The Transformer" — nine M&A integrations and two IPOs behind him, and cited in The Wall Street Journal and CIO Magazine.
Built AppLabs to 2,500 people before its sale to CSC. Now leads Boss Wallah, serving over 50 million micro-entrepreneurs, advises WestBridge Capital on a $6B portfolio, and has backed 50+ enterprise software and deep tech startups through SRI Capital.
Fractional CTO, thirty years in. Built Infor's Testing-as-a-Service platform to $2M ARR across 100+ clients, and at Unilog moved 250+ engineers onto multi-tenant SaaS while halving headcount. Also available directly through our On-Demand work.
Of Counsel at Derriennic Associés, former General Counsel at Capgemini, Wipro and Mindtree. Two decades on IT and SaaS contracts, GDPR, ISO 27001, SOC 2 and DORA — the compliance ground enterprise buyers stand on before they sign.
Four things we will not trade away
We do not hand over a strategy deck and leave. We run the outreach, sit in the calls and report on pipeline the same way an internal sales leader would.
We take on a limited number of clients at a time. If we are full, we will tell you rather than stretch a team across your quarter.
Target lists, sequences, call notes and CRM records are built in your systems and remain your property when the engagement ends.
We build SellHi and we use it where it helps. Using SellHi is never a condition of working with us, and we will run in your stack if you prefer.
North American front office, offshore presence in Chennai
31 S Triangle Road, Hillsborough, NJ 08844, United States
AxIncha India Private Limited — G-1 Mikao Arcade, 57 Indira Gandhi Street, Saligramam, Chennai 600093, India
Talk to the person who will run the work
Thirty minutes, no deck. Bring your target market and your current pipeline, and we will tell you honestly whether we are the right fit.
Book a discovery call